Blog articles: Market research

FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.

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Services delivered in 65 countries

35k+ qual participants recruited

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How to choose a market research fieldwork agency

FieldworkHub’s suggestions on 10 key questions to ask a fieldwork agency before you appoint them (Spoiler alert: “How much are you going to charge me?” is not one of them!)

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Research in the last 3 months of 2025: the fieldwork point of view

In this blog post we explore Q4 2025 from our perspective as a fieldwork agency. It is one of the busiest periods for all agencies, but this year there are new challenges with budgets, timelines and quality.

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Data quality in research: fraud, fatigue and fixes that actually work

We know that every insight we deliver is only as strong as the data behind it. Read our blog to find out why working with poor or inaccurate data can detail your entire strategy, and how to fix data quality issues.

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How to write a research brief that gets results

At FieldworkHub, we know that the success of a market research project starts long before the first research session takes place. It begins with the brief. Find out what your brief should include to build the best possible research project.

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How to run a successful Online Bulletin Board

In this blog post, we explore how to run Online Bulletin Boards, why they work so well for some audience types, and advice for successful project completion.

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Smart ways to run market research with shoppers

Our latest post focuses on shopping in market research, and discusses the three most popular methodologies for capturing in-the-moment experiences in retail environments.

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5 strategies to elevate your market research

The demand for comprehensive and actionable market research continues to grow. Here are five essential strategies that we advocate to enhance the effectiveness of your market research projects.

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Equality, diversity and inclusion in market research

FieldworkHub is proud to support the Market Research Society’s Inclusion initiative and has signed the MRS Inclusion Pledge.

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5 market research list recruitment challenges

Find out about the difficulties that can occur when recruiting market research participants from a list and the steps that you can take to mitigate them.