Using market research to set better pricing strategies
Pricing is one of the few decisions that directly impacts both revenue and customer perceptions about a business. This blog discusses how market research can inform better pricing decisions.
Blog articles: B2B
FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Research in the last 3 months of 2025: the fieldwork point of view
In this blog post we explore Q4 2025 from our perspective as a fieldwork agency. It is one of the busiest periods for all agencies, but this year there are new challenges with budgets, timelines and quality.
Finding real B2B decision-makers, not “professional respondents”
In this blog we reveal our techniques for recruiting genuine B2B decision-makers for our clients’ market research projects so that they can make smarter, more confident business decisions.
Why market research matters: turning insight into confident decisions
Why should businesses conduct market research in 2025? Let FieldworkHub tell you how data can help you develop an informed business strategy.
Maximising success in Business-to-Business research
B2B market research is a powerful tool to respond to changing market demands. We outline key considerations to maximise success in B2B projects.
5 ways to ensure success with online focus groups
Online focus groups are one of the most commonly used qualitative methodologies. Read our recommendations on how to make them successful.
5 market research list recruitment challenges
Find out about the difficulties that can occur when recruiting market research participants from a list and the steps that you can take to mitigate them.
The challenges of market research screeners
Find out how a well-designed screening questionnaire, or screener, can help you accomplish your market research goals.
Using market research to plan for uncertain times
Are you looking to plan for uncertain times? Learn how to use market research to plan for recessions, inflation and labour shortages.
Using market research in B2B SaaS to scale
In a rapidly expanding but increasingly crowded market like B2B SaaS, market research is critical for suppliers that want to scale.
Using market research as part of a B2B go-to-market (GTM) strategy
Setting up a B2B Go To Market Strategy can be a challenge. Use market research to reduce risk and enter new markets successfully.
Our 5 best practices for qualitative market research
FieldworkHub’s list of key points to consider so that you get the right insights from qualitative methods.
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