Blog articles: Quantitative research

FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.

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Using market research to set better pricing strategies

Pricing is one of the few decisions that directly impacts both revenue and customer perceptions about a business. This blog discusses how market research can inform better pricing decisions.

Asia in focus: a practical guide for researchers

We provide a region by region overview for conducting market research in this vast and diverse region, which is home to 60% of the global population.

Group of researchers writing a market research brief for a project

How to write a research brief that gets results

At FieldworkHub, we know that the success of a market research project starts long before the first research session takes place. It begins with the brief. Find out what your brief should include to build the best possible research project.

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Why market research matters: turning insight into confident decisions

Why should businesses conduct market research in 2025? Let FieldworkHub tell you how data can help you develop an informed business strategy.

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Smart ways to run market research with shoppers

Our latest post focuses on shopping in market research, and discusses the three most popular methodologies for capturing in-the-moment experiences in retail environments.

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Synthetic respondents: innovation or illusion?

In this blog, we explore the rise of synthetic respondents (AI-generated vrtual participants), their benefits and limitations, and what they mean for the future of market research.

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Avoid these common mistakes in healthcare market research

When undertaking healthcare market research, it can be challenging to find the right participants. This blog explains FieldworkHub’s approach to patient and HCP recruitment.

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5 strategies to elevate your market research

The demand for comprehensive and actionable market research continues to grow. Here are five essential strategies that we advocate to enhance the effectiveness of your market research projects.

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The limitations of English-only market research

Lost in translation. How the simplicity and cost advantages of conducting global research in English are often outweighed by considerations relating to understanding and depth of insight.

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5 market research list recruitment challenges

Find out about the difficulties that can occur when recruiting market research participants from a list and the steps that you can take to mitigate them.