Our client asked us to recruit a variety of smartphone users in Japan to understand how they use ‘focus mode’ on their phone. We were asked to recruit mostly iPhone users and to include a number of students in the sample. Participants needed to be 18+, with an average daily screen time of 4 hours +.
A company in the appliance industry, wanted to understand how German consumers use small appliances in daily life to elevate meals into something special. We recruited 30 respondents for an online bulletin board, which required the completion of activities over two days and follow-up questions.
A global technology firm wanted to understand news and information consumption behaviour of 16–24-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity/race, socio-economic status and location.
We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.
An agency asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The research was online diary activities, following online depth interviews.
A US based client asked FieldworkHub to find participants from a range of ethnic, work and educational background who were open to trying new salty snack foods. Each participant was invited to take part in online activities and discussion, including reacting to the appearance and taste of a new type of snack food.
A leading multinational packaged food company, wanted to test out new flavours of their product in the UK market and asked FieldworkHub to recruit respondents aged 14 to 22 to complete online activities. We oversaw the entire recruitment process and kept the client updated on a daily basis.
Our client was working with a manufacturer of specialist adhesion barriers used in surgery to help them develop a new concept. FieldworkHub recruited 60 surgeons in France, Germany, Italy and the UK. We recruited respondents across three specialities to participatge in a three-day online bulletin board.
A well-known breakfast and snacks company asked FieldworkHub to assist with research into repositioning their brand from a fitness to well-being brand. We recruited respondents in the UK for interviews and an online bulletin board; and successfully re-contacted 8 respondents for a follow- up interviews.