We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
Joanna
Team Lead
European Online Retailer
Germany
Case study
Online diary: liquid stain remover, Poland
The client brief
FieldworkHub was asked to recruit females in Poland who used liquid stain remover as part of their laundry routine. We needed to recruit individuals who used a specific type of liquid stain remover made by a popular consumer goods brand, as well as those who used other types of stain remover. The client wanted to understand respondents’ usage of stain remover in the clothes washing journey, how their step-by-step journey differs from those who do not use stain remover, and why they choose the client’s brand.
Research Countries
Research Industry Focus
Number of Participants
8
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub successfully recruited eight highly engaged respondents while ensuring the specific brands were all represented. We worked with the client to help set the respondents up on the diary platform, train them in how to use it, and resolve any initial access issues. Respondents then made a number of video, photo and text entries over a two-week period. We kept our client updated with how the respondents were progressing through the tasks, and encouraged the respondents to continue with the tasks to meet our client’s deadline for completion. In the end, 100% of respondents finished the diary on time. The insights gained from the study were used in a report which was presented the following week.
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
David Edwards
Chief Customer Officer
AMV BBDO
UK
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