Our client, a company in the appliance industry, wanted to understand how German consumers are using small appliances in their everyday lives to elevate meals/bakes into something special. They planned to use this insight to tailor a marketing campaign to focus on Germany as a new market.
For Phase 1, FieldworkHub recruited 30 respondents for an online bulletin board (OBB), which required them to complete around two hours of activities over two days and answer a few follow-up questions from the bulletin board moderator. For Phase 2, twelve respondents were re-contacted to take part in 90-minute online dyads conducted via Zoom. Recruitment challenges included the need for respondents to fall into particular segments based on the client’s typing tool, as well as a change in the quota for people owning particular brands of espresso machine. Other recruitment criteria included finding a representative mix of demographics, as well as a mix of small appliances owned. We managed to complete the project without any drop-outs from amongst the 30 respondents.
More on how to get the most out of OBBs and FieldworkHub’s advice on challenges in recruitment
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
