OBB: pet bedding and cat litter, UK

We were asked by an agency supporting a pet supplies company to recruit 28 respondents in the UK who used a specific brand of cat litter or small animal bedding, to take part in a three-day online bulletin board where they were asked to submit videos and photos, as well as write responses to a variety of questions. We recruited a mixture of household structure and a mix of different purchasing channels, alongside other recruitment criteria. We also verified that respondents owned the particular items, by asking them to verify on the phone details of the packaging. 

Once our team had successfully onboarded respondents onto the online bulletin board platform, we were responsible for following up with respondents each day to ensure the activities were completed in a timely manner. Our team also ensured that the respondents were responding to prompts from the moderator on the bulletin board. By rigorously following up with respondents, our team not only fulfilled but exceeded the client’s quota of completes for this project.