Case Studies

The end client for this research operates a popular multinational online store and marketplace and wanted to improve the user experience of their payment services platform. They asked us to recruit online merchants in the UK, China, Germany and Poland to take part in online IDIs in which they demonstrated how they use other international payment platforms.

FieldworkHub helped a leading healthcare consultancy to conduct face-to-face interviews in Basel, Switzerland with patients who have Multiple Sclerosis (MS) or arthritis and their carers for a study about the packaging of medicines used to treat these conditions.

Our client was working for Toyota and Lexus in the Middle East and wanted to explore topics around car ownership, car servicing and personal mobility in the UAE and Saudi Arabia. We were asked to recruit around 60 car owners, car drivers and people who used other personal mobility solutions for 90-minute online and face-to-face interviews.

A management consultancy was assisting a client in Abu Dhabi with a project relating to health insurance for diabetics and patients with other common chronic conditions. We were asked to recruit Emirati patients, ex-pat patients lived in Abu Dhabi, and younger Emiratis who were at risk of contracting diabetes for online interviews.

The end client was one of the best-known multi-manager online investment management platforms in the UK. We were asked to recruit around 50 participants in different age groups (including some who had already retired), and with varying levels of investible assets for online depth interviews. We were also asked to program and host two online surveys.

FieldworkHub found female respondents aged 50-70 with at least $250,000 or equivalent in investable assets who were either currently using, or considering using, a financial advisor or money manager. Via a combination of free-find recruitment and our in-house panel, we successfully engaged 6 women in Canada and the UK to take part in the study.

We recruited participants in the UK for a Time Trade-Off study about how different stages of a disease impact health-related quality of life. The respondents took part in a 60-minute in-depth interview, where they were asked questions around terminal illness and quality of life. We successfully recruited enough respondents to allow our client to complete 200 interviews.

FieldworkHub organised IDIs with surgeons and hospital administrators/executives from hospitals around the UK. Our client wanted to hear from a mix of individuals working in hospitals that currently use software applications and robotic products in their operating theatres, and those who don’t use them currently but are interested in using them in the near future.

We recruited teens and young adults in Brazil and Japan to take part in online IDIs about their use of avatar-based stickers on Facebook. The respondents had to be smartphone users who used avatar stickers as part of social interaction within messenger platforms. In follow-up projects we recruited additonal profiles in Mexico, Canada and the Philippines.