A client supporting a popular social media platform reached out to FieldworkHub to carry out in-depth interviews with a sample of the platform’s users in Brazil, Egypt, Germany, India and Indonesia to discuss some features that were being developed to support discussions in the form of comments on posts.
Our client wanted to understand the demand for healthcare services and products among the general public. We were asked to deliver a full service research project. We assisted with the creation of research material and recruited all research participants which included both consumers and healthcare professionals.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
Our client wanted to interview five categories of healthcare practitioner in the USA (physicians, specialist gastroenterologists, pharmacists, nurses and hospitalists) on the topic of Clostridium difficile (C. diff), a type of bacteria that can cause severe diarrhoea and colitis.
We were asked to recruit B2B respondents in the USA who are directly responsible for operating a company health insurance and pharmacy plan. The client wanted to talk to understand how they use their provider’s online portal to manage the pharmacy benefits that their company offers to its employees.
An online content and advertising company wanted to run focus groups with senior executives from traditional creative ad and performance agencies. We recruited over 50 people for focus groups in the UK, Germany, India and Singapore.
The UK PSR reached out to FieldworkHub to investigate the perceptions of businesses in the UK on card and interbank payments. We helped to design the market research approach, recruited suitable participants for qualitative online depth interviews and provided input on the client’s draft discussion guide.
Our client asked us to recruit professional females in the UK, Germany, Italy and Spain for an online quantitative survey. The survey asked about career motivations, attitudes towards owning a business, and perceptions of the logistics sector. We programmed and tested the survey, ran it and cleaned the data.
Our client asked us to recruit a variety of smartphone users in Japan to understand how they use ‘focus mode’ on their phone. We were asked to recruit mostly iPhone users and to include a number of students in the sample. Participants needed to be 18+, with an average daily screen time of 4 hours +.