A major beer brand wanted to obtain quantitative feedback on a prototype design for a new draught beer dispenser for use in UK pubs and bars, including A/B testing to find out if the prototype design made beer drinkers more likely to select the client’s brand in preference to competitor brands.
Our client was working with the public authorities in Saudi Arabia on a project to encourage consumers to recycle more plastic packaging. They asked us to help them undertake quantitative research on current attitudes to recycling and to gather feedback on the prototype design for an app that would reward consumers with coupons or cash for taking plastic waste to a local collection station. The client was keen to get a good balance of male and female respondents.
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