Our client was working with the public authorities in Saudi Arabia on a project to encourage consumers to recycle more plastic packaging. They asked us to help them undertake quantitative research on current attitudes to recycling and to gather feedback on the prototype design for an app that would reward consumers with coupons or cash for taking plastic waste to a local collection station. The client was keen to get a good balance of male and female respondents.
In order to obtain a good mix of responses from males and females of different ages from different parts of the country, we recommended conducting face-to-face interviews (CAPI) by intercepting people outside shopping malls and supermarkets (i.e. the sorts of places where the collection points were likely to be installed). Each interview took 12-15 minutes on average to complete. The research took place in November so temperatures were suitable for interviewing people outdoors. We programmed the CAPI survey in English as well as Arabic so that we could obtain the views of Western and Asian expats as well as Saudi nationals and Arab expats. Our field teams conducted interviews in Riyadh, Jeddah, Makkah, Medina and Dammam over a period of one week and we were able to provide the raw data and a summary report to the client within hours of the last interview being completed. This enabled our client to present their findings to the project sponsors with a minimum delay.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
