A management consultancy working for an investment fund wanted to talk to shopkeepers in London who sell SIM cards and top-ups. The research was for a mobile virtual network operator that focuses on the international calling market.
Originally, the plan was to ask the retailers to complete an online survey, but feasibility testing by FieldworkHub established that they were poorly represented in online panels. We switched to face-to-face interviews with owners and managers and also arranged two focus groups, so our client could obtain more in-depth, qualitative views on the brand’s positioning relative to other mobile operators. FieldworkHub developed the discussion guide for each focus groups and the project was successfully delivered.
More on how FieldworkHub optimises success in its B2B projects
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
Your company is excellent. I’m consistently impressed when we work with you. Fast, easy, good value for money, excellent participants (how you manage the diversity is a mystery to me, but it’s fantastic).
Highly recommended 👏👍Oh, and everyone turns up!
