A management consultancy working for an investment fund wanted to talk to shopkeepers in London who sell SIM cards and top-ups. The research was for a mobile virtual network operator that focuses on the international calling market.
Originally, the plan was to ask the retailers to complete an online survey, but feasibility testing by FieldworkHub established that they were poorly represented in online panels. We switched to face-to-face interviews with owners and managers and also arranged two focus groups, so our client could obtain more in-depth, qualitative views on the brand’s positioning relative to other mobile operators. FieldworkHub developed the discussion guide for each focus groups and the project was successfully delivered.
More on how FieldworkHub optimises success in its B2B projects
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
