A management consultancy working for an investment fund wanted to talk to shopkeepers in London who sell SIM cards and top-ups. The research was for a mobile virtual network operator that focuses on the international calling market.
Originally, the plan was to ask the retailers to complete an online survey, but feasibility testing by FieldworkHub established that they were poorly represented in online panels. We switched to face-to-face interviews with owners and managers and also arranged two focus groups, so our client could obtain more in-depth, qualitative views on the brand’s positioning relative to other mobile operators. FieldworkHub developed the discussion guide for each focus groups and the project was successfully delivered.
More on how FieldworkHub optimises success in its B2B projects
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They do, of course, charge for their expertise and collaboration and do so in a fair and just capacity. Their client service is calm and steady. They react well to unanticipated needs and are proven problem solvers in the complex world of quantitative and qualitative research. Their scope and capabilities are extensive and outshine other players in the category.
