The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
CAPI, focus groups: mobile top-up retailers
The client brief
A management consultancy working for an investment fund wanted to talk to shopkeepers in London who sell SIM cards and top-ups. The research was for a mobile virtual network operator that focuses on the international calling market.
Research Countries
Research Industry Focus
Number of Participants
100
Research Audience
Research Methodology
FieldworkHub delivers
Originally, the plan was to ask the retailers to complete an online survey, but feasibility testing by FieldworkHub established that they were poorly represented in online panels. We switched to face-to-face interviews with owners and managers and also arranged two focus groups, so our client could obtain more in-depth, qualitative views on the brand’s positioning relative to other mobile operators. FieldworkHub developed the discussion guide for each focus groups and the project was successfully delivered.
More on how FieldworkHub optimises success in its B2B projects
We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.
Laura
Senior Director
Research Strategy
USA
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