A major syrup brand wanted to assess whether consumers, bartenders and baristas are more likely to select the client’s brand in preference to competitor brands. FieldworkHub recruited a total of 100 consumers, 20 bartenders and 20 baristas for a central location coffee and cocktail tasting test in London at the end of July 2021.
We supported the client with two assistants during fielding and recruited 140 respondents to visit the facility over the course of four days. Consumers blind tested café lattes with two flavours of syrup from five different brands, while bartenders and baristas blind tested cocktails and café lattes respectively, with five flavours of syrup from five different brands. The client obtained detailed feedback on the taste and quality of the syrups and the data supported their claim to be the preferred brand of consumers and professionals in the beverage industry. Despite a surge of pings from the NHS COVID contact tracing app leading to respondents dropping out, we managed to achieve the required sample size and the show rate was over 80% for this study.
Click here for more on how FieldworkHub conducts high-quality market research amidst the pandemic
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
