Video survey market research agency

Qualitative market research agency

Video surveys capture participants’ responses in their own words and with their own expressions, adding a layer of authenticity to the data. By recording visual and verbal feedback, researchers can gain deeper insights into emotions and attitudes, enabling a richer understanding of consumer opinions and behaviours.

Get in touch

Video interview survey qualitative market research agency

Why should you conduct video surveys?

Conduct video survey research to capture rich, visual data and authentic responses. The recordings can enable non-verbal cues to be observed, enhancing understanding of participants’ emotions and behaviours. Video survey extracts also provide a memorable and compelling way of illustrating the key findings from primary research in management or client presentations.

How do we deliver video surveys?

FieldworkHub delivers video survey market research by understanding the client goals, ensuring that they are aligned with the research plan, and by carefully recruiting the right participants. We can help develop clear question guides and perform quality checks on the videos submitted by participants to ensure that they meet your requirements. We are also familiar with new AI tools to help speed up the analysis of video responses.

Video survey market research clients

UK video survey market research

As one of the UK’s leading video survey research agencies, we can run video surveys with participants throughout the UK. We can recruit research participants to participate in a video survey that you set up and run, or we can manage the whole video survey research process from research planning and participant recruitment, through video survey set-up and survey management, to data analysis and reporting.

Video surveys with bottled fruit juice drinkers

Selection of bottled fruit juices (orange, green and red) lying on a tabletop with fresh fruit around

Our client is developing an innovative labelling system that helps consumers to monitor when refrigerated foods and beverages are fit to consume based on a tactile product label that monitors the temperature at which the product has been kept, providing a more accurate indicator of freshness than a ‘use by’ date printed in the factory.

The client wanted to collect consumers’ views about their labels and their experience of using them at home by means of video surveys.

Number of UK participants:

75

Research countries:

Research audience:

Research industry focus:

View Study

International video survey research

As a leading international video survey research agency, we deliver B2B and B2C studies across North America, Europe, Asia, South America, Africa, and Australasia. Our video survey fieldwork services cover participant recruitment and project management, survey setup (including advice on platforms), quality checks on the videos that participants submit and optional data analysis and reporting.

International video survey study with short-form video creators in India, Spain and South Korea

Female short-form video creator from Spain filming post about make-up

Our client was working for a major global video sharing platform and wanted to hear from creators of short-form videos for their platform and other competing platforms who lived in India, Spain or South Korea. The methodology chosen was a combination of two 30-minute video surveys which respondents could complete in their own time. In the first round of research, FieldworkHub was asked to find respondents aged 18-24 years who had at least 1000 followers on one of the platforms that they posted to. In the second round of research, we were asked to find younger respondent aged 14-17 years.

Number of international participants:

65

Research countries:

Research audience:

Research industry focus:

View Study

What are the different types of video survey?

Self-recorded video surveys

Participants record their own responses to survey questions using their devices. This method captures spontaneous, authentic feedback and allows participants to respond at their convenience.

Live video surveys

Conducted at a central location or via video conferencing tools, live video surveys are useful for capturing spontaneous feedback to a new product concept or other forms of stimulus.

Diary-style video surveys

Participants record video entries over a period of time, documenting their experiences, thoughts, and behaviours related to a specific topic or product. This method provides longitudinal insights.

Feedback video surveys

Participants are asked to use a product or service and then record their feedback on specific aspects, such as usability, features, and overall satisfaction. This method gathers detailed product-specific insights.

Ethnographic video surveys

Participants record videos of their daily activities and environments, offering a naturalistic view of how they interact with products and services in real life. This method provides rich contextual data.

Panel video surveys

A group of participants are asked to discuss specific topics on video, either self-recorded or moderated. This method combines the benefits of focus groups with the depth of individual video responses.

What are the benefits of video surveys for B2B companies?

Video surveys are less used in B2B research than they are in consumer research, but they can work successfully with the right types of participants. They can be more engaging for respondents, and when they are conducted in the right way they can provide authentic, detailed feedback to assist with product design, marketing and executive decision making.

What are the benefits of video surveys for consumer brands?

Video surveys provide rich, qualitative data for consumer brands, capturing facial expressions and tone for deeper insights. They engage participants more than standard online surveys, and yield authentic responses. Enhanced emotional connection and versatile data presentation make the findings compelling. In the past, it could be very labour-intensive to analyse video survey responses but AI tools are now making this process faster.

Key benefits of video survey research

Capture visual responses

Observe non-verbal cues

Gather in-depth insights

Enhance participant engagement

Record authentic reactions

Facilitate remote interviews

Analyse facial expressions

Improve data richness

Video survey market research FAQ

How can I conduct effective video survey research?

To deliver effective video survey research, it’s important to define clear objectives and design unambiguous, open-ended questions. If time permits, conduct pilot tests with a few respondents to confirm that the questions are clearly understood and reponses are in line with expectations, then send the survey out to the rest of the sample. Some video survey platforms are able to perform automatic quality checks (e.g. does the survey-taker’s head remain in the frame?) but you may also need to perform manual checks on the content of the responses.

What sectors do you deliver video survey research for?

We deliver video survey research in various industries, including consumer goods, healthcare, technology, retail, finance, automotive, media and entertainment, education, travel and hospitality, public sector, real estate and more.

How long does video survey market research take to deliver?

Delivering a video survey generally takes about 3-4 weeks. The process includes an initial set-up phase, followed by 1-2 weeks for recruiting participants and conducting the video interviews or surveys. The final 1-2 weeks are dedicated to analysing the collected data and preparing the report. Factors such as the project's complexity, target audience, and number of participants can influence the overall timeline.

Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.

Kirsten

Senior Account Director, Marketing Agency

Get in touch with FieldworkHub

Expert recruitment, Exceptional insights

FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.

Contact Us

© 2025 FieldworkHub Ltd
Registered in England & Wales No. 11280297
Registered office: 1st Floor, Radius House, 51 Clarendon Road, Watford WD17 1HP
Registered with the UK Information Commissioner's Office ref ZA347994
® The FieldworkHub logo is a registered trademark

Respondent Personal Information Policy Website Privacy Policy Disclaimer