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Video surveys and IDIs with short-form video creators

Female short-form video creator from Spain filming post about make-up

The client brief

Our client was working for a major global video sharing platform and wanted to hear from creators of short-form videos for their platform and other competing platforms who lived in India, Spain or Souith Korea. The methodology chosen was a combination of two 30-minute video surveys which respondents could complete in their own time. In the first round of research, FieldworkHub was asked to find respondents aged 18-24 years who had at least 1000 followers on one of the platforms that they posted to. In the second round of research, we were asked to find younger respondent aged 14-17 years.


Number of profiles - 65
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

In a rapid turnaround project, we recruited sufficient respondents in each market to meet all of the client’s quotas. A further challenge was that our client wanted as many as possible of the survey responses from the first round to be in English, rather than the respondents’ native language. We were able to get 100% of the responses from young adults in India in English and 50% of the responses from young adults in Spain in English. We also arranged for local project managers in each country to assist the respondents in using the client’s chosen video survey platform and ensure that all the responses needed were submitted and met the client’s technical standards.

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.

Laura

Senior DirectorResearch Strategy
Cassandra, USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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