Our client is developing an innovative labelling system that helps consumers to monitor when refrigerated foods and beverages are fit to consume based on a tactile product label that monitors the temperature at which the product has been kept, providing a more accurate indicator of freshness than a ‘use by’ date printed in the factory.
The client wanted to collect consumers’ views about their labels and their experience of using them at home by means of video surveys.
FieldworkHub completed three rounds of research involving 75 consumers in total. We handled all of the logistics involved, mailing out empty bottles for the first two rounds and arranging for participants to collect full bottles from a fridge in our office for the third round.
In the first round, when few people knew about the product and the client needed to maintain as much secrecy as possible, we also arranged for participants to return the bottles to us at the end of the trial.
We also checked all of the videos received for quality and completeness and liaised with respondents to re-record their videos where necessary
The client was very pleased with the support that we provided and is now on the point of launching its labels with a major UK supermarket chain.
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
