A global technology firm wanted to understand news and information consumption behaviour of 16–24-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity/race, socio-economic status and location.
We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.
An agency asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The research was online diary activities, following online depth interviews.
A US based client asked FieldworkHub to find participants from a range of ethnic, work and educational background who were open to trying new salty snack foods. Each participant was invited to take part in online activities and discussion, including reacting to the appearance and taste of a new type of snack food.
A leading multinational packaged food company, wanted to test out new flavours of their product in the UK market and asked FieldworkHub to recruit respondents aged 14 to 22 to complete online activities. We oversaw the entire recruitment process and kept the client updated on a daily basis.
Our client was working with a manufacturer of specialist adhesion barriers used in surgery to help them develop a new concept. FieldworkHub recruited 60 surgeons in France, Germany, Italy and the UK. We recruited respondents across three specialities to participatge in a three-day online bulletin board.
A well-known breakfast and snacks company asked FieldworkHub to assist with research into repositioning their brand from a fitness to a well-being brand. We recruited respondents in the UK for interviews and an online bulletin board; and successfully re-contacted eight respondents for a follow-up interviews.
Our client wanted to conduct online bulletin boards on attitudes towards energy use and generating energy at home from renewable sources. We recruited all of the profiles over a holiday weekend and arranged for our client to conduct home ethnographic interviews with some UK and German participants.
Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brand’s communication with them. We validated respondents’ social media usage, where our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.
A German public transport operator wanted to conduct research to understand how urban travellers in Germany use public transport and shared mobility options in their day-to-day lives over a week. We made contact with over 200 promising respondents and screened in 40 for each of the two research phases.
A US agency specialising in qualitative market research amongst Millennials and Gen Z asked FieldworkHub to recruit young people aged 13-17 and 18-22 who used Snapchat. We recruited 24 suitable respondents in the UK, France and Canada for the online video part of the project and almost 50 respondents for the OBB.
A leading manufacturer of connected home devices wanted to find out more about the way consumers in the UK and Germany use smart devices in conjunction with each other. We guided 40 individuals through the research programme, which was based on a smartphone activity and an online diary.
