A well-known breakfast and snacks company asked FieldworkHub to assist them with research into repositioning their brand from a fitness to well-being brand. The project methodology required us to satisfy complex interlocking recruitment quotas based on demographic factors, attitudes towards health and well-being, and frequency of consuming breakfast cereal.
There were three stages to the project: the first stage involved an introductory ‘get to know you’ interview, the second stage which took place the week after, was based around an online bulletin board, and the third stage involved follow-up depth interviews with a subset of respondents. We recruited 29 respondents in the UK for the introductory interviews and the online bulletin board; and successfully re-contacted 8 respondents for a follow- up interview. The client was extremely pleased with the quality of the respondents that we provided.
Click here to read about 5 key considerations FieldworkHub takes to deliver high-quality research
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
