A client based in the USA asked FieldworkHub to find participants from a range of ethnic, work and educational backgrounds who were open to trying new salty snack foods. Each participant was invited to take part in 90 minutes of online activities and discussion, including reacting to the appearance and taste of a new type of snack food that we posted out to them. The client was keen to find articulate and enthusiastic respondents so our recruitment team made phone calls to every respondent to assess their level of excitement in taking part, as well as to check their initial responses to the screening questions.
Research countries - US
Research audience - Consumer
Research industry focus - Retail, Snacks