A client based in the USA asked FieldworkHub to find participants from a range of ethnic, work and educational backgrounds in the UK who were open to trying new salty snack foods. Each participant was invited to take part in 90 minutes of online activities and discussion, including reacting to the appearance and taste of a new type of snack food that we posted out to them. The client was keen to find articulate and enthusiastic respondents so our recruitment team made phone calls to every respondent to assess their level of excitement in taking part, as well as to check their initial responses to the screening questions.
Although video diary methodologies tend to have a higher drop-out rate than other methodologies, through careful screening and quality checks we managed to achieve full completion of all the activities. The enthusiasm of the participants we recruited was reflected in the fact that the majority of them voluntarily engaging in an optional activity at the end, which delighted our client.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.