A client based in the USA asked FieldworkHub to find participants from a range of ethnic, work and educational backgrounds in the UK who were open to trying new salty snack foods. Each participant was invited to take part in 90 minutes of online activities and discussion, including reacting to the appearance and taste of a new type of snack food that we posted out to them. The client was keen to find articulate and enthusiastic respondents so our recruitment team made phone calls to every respondent to assess their level of excitement in taking part, as well as to check their initial responses to the screening questions.
Although video diary methodologies tend to have a higher drop-out rate than other methodologies, through careful screening and quality checks we managed to achieve full completion of all the activities. The enthusiasm of the participants we recruited was reflected in the fact that the majority of them voluntarily engaging in an optional activity at the end, which delighted our client.
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Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
