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Ethnographic OBB: communications app users, Brazil

Social media concept with female market research respondent hand using smartphone with icons surrounding the phone

The client brief

Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brands they are communicating with on both platforms. An example of this might be on WhatsApp, where a user might see a notification directing them to use the app in a certain way and assume the WhatsApp brand is reaching out to them to take action.


Number of profiles - 81
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub deliver

FieldworkHub was asked to find around 80 WhatsApp and Facebook users to participate in an online bulletin board over the course of two weeks. With the assistance of our partners, we validated respondents’ social media  usage and Facebook profiles so that our client could be sure of gaining relevant insights from respondents. Our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.

Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.

Kirsten

Senior Account DirectorMarketing Agency
UK

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