Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brands to be communicating with them. For example, on WhatsApp, someone might see a notification about using the app in a certain way and think that's the WhatsApp brand trying to tell them something, or get them to take a specific action. FieldworkHub was asked to find around 80 WhatsApp and Facebook users to participate in an online bulletin board over the course of two weeks. With the assistance of our partners, we validated respondents' social media usage and Facebook profiles so that our client could be sure of gaining relevant insights from respondents. Our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.
