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Ethnographic OBB: Brazilian users, communications app

Social media concept with female market research respondent hand using smartphone with icons surrounding the phone

The client brief

Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brands to be communicating with them. For example, on WhatsApp, someone might see a notification about using the app in a certain way and think that's the WhatsApp brand trying to tell them something, or get them to take a specific action.


Number of profiles - 81
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub deliver

FieldworkHub was asked to find around 80 WhatsApp and Facebook users to participate in an online bulletin board over the course of two weeks. With the assistance of our partners, we validated respondents’ social media  usage and Facebook profiles so that our client could be sure of gaining relevant insights from respondents. Our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.

The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.

Mike

COOEducation Technology Company
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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