Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brands they are communicating with on both platforms. An example of this might be on WhatsApp, where a user might see a notification directing them to use the app in a certain way and assume the WhatsApp brand is reaching out to them to take action.
FieldworkHub was asked to find around 80 WhatsApp and Facebook users to participate in an online bulletin board over the course of two weeks. With the assistance of our partners, we validated respondents’ social media usage and Facebook profiles so that our client could be sure of gaining relevant insights from respondents. Our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
