A leading manufacturer of connected home devices wanted to find out more about the way that consumers in the UK and Germany use smart devices in conjunction with each other. Some examples they were looking to explore were consumers using a smart speaker to control a home heating system or using a smartphone to monitor home security while out of the house. They requested to interview customers of their own products, and also users of competitor brands.
Our team used a free find approach to recruit over 250 promising candidates, screened each one using an online questionnaire, and chose a sample of 40. We then guided the final 40 participants through the research programme, involving tasks based on a smartphone activity and completing an online diary through an app.
Read some of FieldworkHub’s tips for using OBBs in market research
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
