Our client was working for Toyota and Lexus in the Middle East and wanted to explore topics around car ownership, car servicing and personal mobility. We were asked to recruit around 60 car owners, car drivers and people who used other personal mobility solutions such as public transport, taxis/ride-sharing services and bicycles for three rounds of research interviews over a six-month period.
In the first two phases we recruited almost 50 participants in the UAE and Saudi Arabia with different profiles: recent car buyers, car owners who had had their car serviced or repaired recently, people who own a car but also use other forms of transport, and people who did not have access to a car but travelled regularly by other means. In the third phase we recruited 15 Emirati car owners for 90-minute face-to-face interviews at a central location in Dubai.
FieldworkHub made our participant recruitment process effortless. They supported us from start to finish, offering expert guidance, clear communication and detailed updates at every stage. Their professionalism and attention to detail ensured we had the right participants for our one-to-one interviews and survey. We wouldn’t hesitate to work with them again.
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
