Our client was working for Toyota and Lexus in the Middle East and wanted to explore topics around car ownership, car servicing and personal mobility. We were asked to recruit around 60 car owners, car drivers and people who used other personal mobility solutions such as public transport, taxis/ride-sharing services and bicycles for three rounds of research interviews over a six-month period.
In the first two phases we recruited almost 50 participants in the UAE and Saudi Arabia with different profiles: recent car buyers, car owners who had had their car serviced or repaired recently, people who own a car but also use other forms of transport, and people who did not have access to a car but travelled regularly by other means. In the third phase we recruited 15 Emirati car owners for 90-minute face-to-face interviews at a central location in Dubai.
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
