A consumer goods brand wanted to test out new eco-friendly packaging concepts for their well-known toilet cleaning products, and asked FieldworkHub to arrange a central location test in which participants would view their products alongside competitor products on a mocked-up supermarket shelving unit and then complete a short survey with an interviewer (CAPI).
The client set various quotas for the sample on age, income, shopping habits and brand preference for toilet cleaners.
We were tasked with recruiting 430 women aged between 18 and 69 years old who purchase toilet cleaning products for their home, setting up the shelving units in a market research facility, stocking the shelves to match our client’s detailed instructions, and moderating the on-site interviews.
Our team was on site every day during the seven days that the research was taking place to manage respondents and oversee the project. We successfully met the required quotas and kept our client updated throughout each day.
Our client was very impressed with the level of insight we were able to take from the respondents. We were also praised for our organisational capabilities in managing such a large group of respondents in a central location.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
