A consumer goods brand wanted to test out new eco-friendly packaging concepts for their well-known toilet cleaning products, and asked FieldworkHub to arrange a central location test in which participants would view their products alongside competitor products on a mocked-up supermarket shelving unit and then complete a short survey with an interviewer (CAPI).
The client set various quotas for the sample on age, income, shopping habits and brand preference for toilet cleaners.
We were tasked with recruiting 430 women aged between 18 and 69 years old who purchase toilet cleaning products for their home, setting up the shelving units in a market research facility, stocking the shelves to match our client’s detailed instructions, and moderating the on-site interviews.
Our team was on site every day during the seven days that the research was taking place to manage respondents and oversee the project. We successfully met the required quotas and kept our client updated throughout each day.
Our client was very impressed with the level of insight we were able to take from the respondents. We were also praised for our organisational capabilities in managing such a large group of respondents in a central location.
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
