We helped a regular FieldworkHub client to help them conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people who are currently playing, watching or otherwise engaging with basketball. We recruited a variety of profiles for 90-minute online interviews, ranging from those who regularly participate in basketball at either casual or competitive levels, to those who are inspired by basketball culture in terms of style and personal expression.
The purpose of this study was to help shape the future priorities of a popular global sports brand. FieldworkHub successfully recruited 28 basketball fans, players, and apparel wearers across four markets – the UK, Germany, Italy, and Spain – helping our client to collect rich insights into basketball culture in Europe with the help of our team of translators.
5 key considerations that FieldworkHub takes for successful market research
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
