We helped a regular FieldworkHub client to help them conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people who are currently playing, watching or otherwise engaging with basketball. We recruited a variety of profiles for 90-minute online interviews, ranging from those who regularly participate in basketball at either casual or competitive levels, to those who are inspired by basketball culture in terms of style and personal expression.
The purpose of this study was to help shape the future priorities of a popular global sports brand. FieldworkHub successfully recruited 28 basketball fans, players, and apparel wearers across four markets – the UK, Germany, Italy, and Spain – helping our client to collect rich insights into basketball culture in Europe with the help of our team of translators.
5 key considerations that FieldworkHub takes for successful market research
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
