Focus group with UK decision makers for service management software

Group of young men and women working on a helpdesk while wearing headsets and looking at computer screens

The client brief

A leading software-as-a-service (SaaS) company asked FieldworkHub to arrange an online focus group with decision makers involved in the selection of service management software in medium to large enterprises. The client wanted to speak exclusively to people who were already using their software but since they did not have a ready-made list of customers to approach, we were asked to free-find suitable participants.


Number of profiles - 6
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part in the group and provide inputs to assist the client with their product development roadmap.

The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.

Mike

COOEducation Technology Company
UK

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