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Focus group: service management software decision makers

Group of young men and women working on a helpdesk while wearing headsets and looking at computer screens

The client brief

A leading software-as-a-service (SaaS) company asked FieldworkHub to arrange an online focus group with decision makers involved in the selection of service management software in medium to large enterprises. The client wanted to speak exclusively to people who were already using their software but since they did not have a ready-made list of customers to approach, we were asked to free-find suitable participants.


Number of profiles - 6
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part in the group and provide inputs to assist the client with their product development roadmap.

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher Social Change
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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