A leading software-as-a-service (SaaS) company asked FieldworkHub to arrange an online focus group with decision makers involved in the selection of service management software, focusing on medium to large enterprises. The client wanted to speak exclusively to people who were already using their software.
We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part in the group. Our team provided input to assist the client with their product development roadmap. As the client since did not have a ready-made list of customers to approach, we were asked to free-find suitable participants, and successfully delivered a list of participants that met the client's brief.
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
