It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
Remote user testing: university application system
The client brief
The University of Cambridge had created a new online application system for candidates wishing to study at Cambridge to use in the upcoming academic year.
Research Countries
Research Industry Focus
Number of Participants
14
Research Audience
Research Methodology
FieldworkHub delivers
Our client wanted to conduct a number of 60-minute remote user tests via Zoom, with a sample of prospective undergraduate and postgraduate students who were applying to top universities in the UK. The user tests involved students trialling the new application and providing feedback on what worked and what needed improving. We contacted, recruited and screened in 14 respondents in less than a week. To encourage participation and ensure we had no last-minute cancellations, we sent reminder emails and checked in with the respondents by phone.
Click here to learn more about FieldworkHub’s recruitment process for Gen-Z research participants
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
Mary
Vice President
Market Research Agency
USA
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