Our client specialises in conducting Clinical Outcomes Assessment (COA) research for pharma, biotech and academic clients. We were asked to recruit participants in the UK for a Time Trade-Off study assessing how the different stages of a disease impact health-related quality of life. Respondents were asked to take part in a 60-minute online interview about a specific illness. Respondents did not have the illness in question but were asked to imagine a situation where they were diagnosed with it. They were then presented with examples of symptoms of differing severity, and asked if they would trade quality of life (i.e. living with those symptoms) for an extended life span, compared to having a lesser life span without the symptoms.
We recruited respondents based in the UK and aged between 18-70 years of age, with a quota for those aged 65-70 (who are traditionally harder to recruit for online market research) and a soft quota for people with minority ethnic backgrounds. FieldworkHub successfully recruited enough respondents to enable the client to complete 200 interviews.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
