The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
IDIs: healthcare time trade-off study, UK
The client brief
Our client specialises in conducting Clinical Outcomes Assessment (COA) research for pharma, biotech and academic clients. We were asked to recruit participants in the UK for a Time Trade-Off study assessing how the different stages of a disease impact health-related quality of life. Respondents were asked to take part in a 60-minute online interview about a specific illness. Respondents did not have the illness in question but were asked to imagine a situation where they were diagnosed with it. They were then presented with examples of symptoms of differing severity, and asked if they would trade quality of life (i.e. living with those symptoms) for an extended life span, compared to having a lesser life span without the symptoms.
Research Countries
Research Industry Focus
Number of Participants
200
Research Audience
Research Methodology
FieldworkHub delivers
We recruited respondents based in the UK and aged between 18-70 years of age, with a quota for those aged 65-70 (who are traditionally harder to recruit for online market research) and a soft quota for people with minority ethnic backgrounds. FieldworkHub successfully recruited enough respondents to enable the client to complete 200 interviews.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
Kyle
Partner
Research Logistics Agency
USA
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