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Depth interviews: healthcare time trade-off study, UK

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The client brief

Our client specialises in conducting Clinical Outcomes Assessment (COA) research for pharma, biotech and academic clients. We were asked to recruit participants in the UK for a Time Trade-Off study assessing how the different stages of a disease impact health-related quality of life. Respondents were asked to take part in a 60-minute online interview about a specific illness. Respondents did not have the illness in question but were asked to imagine a situation where they were diagnosed with it. They were then presented with examples of symptoms of differing severity, and asked if they would trade quality of life (i.e. living with those symptoms) for an extended life span, compared to having a lesser life span without the symptoms. 

Number of profiles - 200
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited respondents based in the UK and aged between 18-70 years of age, with a quota for those aged 65-70 (who are traditionally harder to recruit for online market research) and a soft quota for people with minority ethnic backgrounds. FieldworkHub successfully recruited enough respondents to enable the client to complete 200 interviews. 

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin


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Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
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