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In-home, in-facility IDIs: São Paulo, child vaccination

Young girl wearing facemask and holding teddy receives vaccination from doctor

The client brief

The client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil. 


Number of profiles - 19
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub was responsible for booking a moderator and a simultaneous translator, a videographer to provide live streaming to remote observers, and a personal assistant for the client who travelled with the team to all interviews, as well as arranging catering and a minivan for transport.

For the in-home sessions, all respondents had to be willing to welcome the moderator, simultaneous translator and client observers into their home. We successfully completed six in-home interviews and ten in-facility sessions.

 

The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.

Mike

COOEducation Technology Company
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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