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In-home and in-facility IDIs in São Paulo, Brazil about childhood vaccinations

Young girl wearing facemask and holding teddy receives vaccination from doctor

The client brief

The client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil.

Number of profiles - 19
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub was responsible for booking a moderator and a simultaneous translator, a videographer to provide live streaming to remote observers, and a personal assistant for the client who travelled with the team to all interviews, as well as arranging catering and a minivan for transport.

For the in-home sessions, all respondents had to be willing to welcome the moderator, simultaneous translator and client observers into their home. We successfully completed six in-home interviews and 10 in-facility sessions.

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin


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