Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
In-home, in-facility IDIs: child vaccination, São Paulo
The client brief
The client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil.
Research Countries
Research Industry Focus
Number of Participants
19
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub was responsible for booking a moderator and a simultaneous translator, a videographer to provide live streaming to remote observers, and a personal assistant for the client who travelled with the team to all interviews, as well as arranging catering and a minivan for transport.
For the in-home sessions, all respondents had to be willing to welcome the moderator, simultaneous translator and client observers into their home. We successfully completed six in-home interviews and ten in-facility sessions.
- Read about how FieldworkHub recruits excellent moderators
- 5 key considerations FieldworkHub takes to execute top-tier research
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
Alex
Principal
Insights agency
UK
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