The client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil.
FieldworkHub was responsible for booking a moderator and a simultaneous translator, a videographer to provide live streaming to remote observers, and a personal assistant for the client who travelled with the team to all interviews, as well as arranging catering and a minivan for transport.
For the in-home sessions, all respondents had to be willing to welcome the moderator, simultaneous translator and client observers into their home. We successfully completed six in-home interviews and ten in-facility sessions.
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.