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Tele-depth interviews with London estate agents

Estate agent 'for sale', 'to let' and 'sold' signs outside London homes
A European digital innovation agency was researching online residential property agents and property search websites and wanted to speak to a number of traditional branch-based estate agents to understand how these services are forcing them to adapt their business models. They were particularly keen to speak to the employees of the larger chains of estate agents in London as they felt that these were likely to have seen the greatest impact. We arranged nine 60-minute telephone interviews with estate agents at short notice, including two interviews with branch managers. These provided extremely useful insights to our client.

The client brief

A European digital innovation agency was researching online residential property agents and property search websites and wanted to speak to a number of traditional branch-based estate agents to understand how these services are forcing them to adapt their business models. They were particularly keen to speak to the employees of the larger chains of estate agents in London as they felt that these were likely to have seen the greatest impact. 

Number of profiles - 9

Research countries - UK

Research audience - B2B

Research industry focus - Real Estate, Property, Finance

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Telephone interviews

FieldworkHub delivers

We arranged nine 60-minute telephone interviews with estate agents at short notice, including two interviews with branch managers. These provided extremely useful insights to our client.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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