Our client, a leading retail landlord in the UK, was developing a new pop-up concept to encourage companies to experiment with temporary retail stores in the wake of the coronavirus pandemic. The aim of the study was to understand how ‘zeitgeisty’ and emerging brands view bricks-and-mortar retailing, what experience they had of setting up pop-up stores and kiosks in the past, and what they saw as the pain points, so that the client could refine their pop-up offering to make it as attractive as possible. We arranged for ten direct-to-consumer retailers and four traditional retailers to take part in 60-minute online interviews over the course of two weeks.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
