Our client, a leading retail landlord in the UK, was developing a new pop-up concept to encourage companies to experiment with temporary retail stores in the wake of the coronavirus pandemic. The aim of the study was to understand how ‘zeitgeisty’ and emerging brands view bricks-and-mortar retailing, what experience they had of setting up pop-up stores and kiosks in the past, and what they saw as the pain points, so that the client could refine their pop-up offering to make it as attractive as possible. We arranged for ten direct-to-consumer retailers and four traditional retailers to take part in 60-minute online interviews over the course of two weeks.
FieldworkHub did a great job with this recruitment. We always do research with very specific groups of medical specialists, so it’s not easy to find suitable respondents. FieldworkHub provided high quality services, which made it possible for us to gather important insights from four completely different markets.
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
