The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
Online IDIs: retailers on pop-up shops, UK
The client brief
Our client, a leading retail landlord in the UK, was developing a new pop-up concept to encourage companies to experiment with temporary retail stores in the wake of the coronavirus pandemic. The aim of the study was to understand how ‘zeitgeisty’ and emerging brands view bricks-and-mortar retailing, what experience they had of setting up pop-up stores and kiosks in the past, and what they saw as the pain points, so that the client could refine their pop-up offering to make it as attractive as possible. We arranged for ten direct-to-consumer retailers and four traditional retailers to take part in 60-minute online interviews over the course of two weeks.
Research Countries
Research Industry Focus
Number of Participants
14
Research Audience
Research Methodology
FieldworkHub delivers
Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
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