Our client, a leading retail landlord in the UK, was developing a new pop-up concept to encourage companies to experiment with temporary retail stores in the wake of the coronavirus pandemic. The aim of the study was to understand how ‘zeitgeisty’ and emerging brands view bricks-and-mortar retailing, what experience they had of setting up pop-up stores and kiosks in the past, and what they saw as the pain points, so that the client could refine their pop-up offering to make it as attractive as possible. We arranged for ten direct-to-consumer retailers and four traditional retailers to take part in 60-minute online interviews over the course of two weeks.
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
