A leading online book retailer wanted to identify customer experience issues that they should address, understand perceptions around privacy gaps in their book services, and explore geographic and demographic differences/similarities between customers. In particular they wanted to know if customers’ privacy needs differed depending on their reading habits, use of reader devices, and how they shop for and consume books/magazines etc.
FieldworkHub was brought in to recruit 12 respondents in Germany who had recently bought, or browsed for, books online. The participants took part in qualitative interviews via Zoom and the client was very pleased with the insights obtained.
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We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
