A leading online book retailer wanted to identify customer experience issues that they should address, understand perceptions around privacy gaps in their book services, and explore geographic and demographic differences/similarities between customers. In particular they wanted to know if customers’ privacy needs differed depending on their reading habits, use of reader devices, and how they shop for and consume books/magazines etc.
FieldworkHub was brought in to recruit 12 respondents in Germany who had recently bought, or browsed for, books online. The participants took part in qualitative interviews via Zoom and the client was very pleased with the insights obtained.
Click here to read more on FieldworkHub’s recruitment strategy
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
