A leading online book retailer wanted to identify customer experience issues that they should address, understand perceptions around privacy gaps in their book services, and explore geographic and demographic differences/similarities between customers. In particular they wanted to know if customers’ privacy needs differed depending on their reading habits, use of reader devices, and how they shop for and consume books/magazines etc.
Number of profiles - 12
Research countries - Germany
Research audience - Consumer
Research industry focus - Retail, eCommerce