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Depth interviews in Germany about buying books and e-books online

Young woman sits on metro platform reading book on her e-reader

The client brief

A leading online book retailer wanted to identify customer experience issues that they should address, understand perceptions around privacy gaps in their book services, and explore geographic and demographic differences/similarities between customers. In particular they wanted to know if customers’ privacy needs differed depending on their reading habits, use of reader devices, and how they shop for and consume books/magazines etc.

Number of profiles - 12

Research countries - Germany

Research audience - Consumer

Research industry focus - Retail, eCommerce

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

In-depth interviews

FieldworkHub delivers

FieldworkHub was brought in to recruit 12 respondents in Germany who had recently bought, or browsed for, books online. The participants took part in qualitative interviews via Zoom and the client was very pleased with the insights obtained.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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