It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
Focus groups: Mexican women, popular fashion store
The client brief
We were approached by a client who was looking to conduct 90-minute online focus groups with females living in Mexico who regularly shop at a globally known clothing store. Our client asked for an all-female group of participants, which needed to include individuals aged between 15 and 40 years old, ensuring that there was a good number of younger respondents included within the sample. It was also requested that the sample should include respondents living in different parts of Mexico.
Research Countries
Mexico
Research Industry Focus
Number of Participants
32
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub successfully recruited all of the participants in just over one week. Past research experience had also prepared us for the increased likelihood of dropouts in Mexico compared to other countries. To account for this, we recruited additional backups, so we could ensure that we met our client’s minimum attendance requirements. We also provided moderation and reporting services and our client was extremely satisfied with the results.
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
James
Managing Director
Silk Road Marketing
UK
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