The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
Focus groups: Mexican women, popular fashion store
The client brief
We were approached by a client who was looking to conduct 90-minute online focus groups with females living in Mexico who regularly shop at a globally known clothing store. Our client asked for an all-female group of participants, which needed to include individuals aged between 15 and 40 years old, ensuring that there was a good number of younger respondents included within the sample. It was also requested that the sample should include respondents living in different parts of Mexico.
Research Countries
Mexico
Research Industry Focus
Number of Participants
32
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub successfully recruited all of the participants in just over one week. Past research experience had also prepared us for the increased likelihood of dropouts in Mexico compared to other countries. To account for this, we recruited additional backups, so we could ensure that we met our client’s minimum attendance requirements. We also provided moderation and reporting services and our client was extremely satisfied with the results.
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
Nicole
Research Lead
dscout, inc.
USA
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