FieldworkHub was asked to arrange focus groups with parents of children aged 2-6 in the UK, France and Germany to help them decide whether to invest in a company that made talking toys. The aim of the research was to find out about the parents’ toy purchasing behaviour and preferences.
A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.
We arranged 60-minute qualitative shelf test interviews to take place with tradespeople in varying trades at a viewing facility in Lyon, France, so that our client could establish perceptions of a potential new range of general construction tools within it’s target audience.
