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Focus groups: parents on talking toys, 3 countries

Close up of young girl listening to story on headphones outside, with grass visible in background

The client brief

Two venture capital companies asked FieldworkHub to arrange focus groups with parents of children aged 2-6 in London, Paris and Munich to help them decide whether to invest in a company that made talking toys. The aim of the research was to find out about the parents’ toy purchasing behaviour and get their feedback on a range of toys made by the company in question and various competitors.

Number of profiles - 28
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged the groups in all three countries with less than one week’s notice, including recruitment of respondents, facility hire and moderation. All of the groups provided very helpful insight for the clients.

Click here to learn how FieldworkHub selects top-tier focus group moderators

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.


Senior DirectorResearch Strategy
Cassandra, USA


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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