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Focus groups: parents on talking toys, 3 countries

Close up of young girl listening to story on headphones outside, with grass visible in background

The client brief

Two venture capital companies asked FieldworkHub to arrange focus groups with parents of children aged 2-6 in London, Paris and Munich to help them decide whether to invest in a company that made talking toys. The aim of the research was to find out about the parents’ toy purchasing behaviour and get their feedback on a range of toys made by the company in question and various competitors.


Number of profiles - 28
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged the groups in all three countries with less than one week’s notice, including recruitment of respondents, facility hire and moderation. All of the groups provided very helpful insight for the clients.

Click here to learn how FieldworkHub selects top-tier focus group moderators

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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