Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
Focus groups: parents on talking toys, 3 countries
The client brief
Two venture capital companies asked FieldworkHub to arrange focus groups with parents of children aged 2-6 in London, Paris and Munich to help them decide whether to invest in a company that made talking toys. The aim of the research was to find out about the parents’ toy purchasing behaviour and get their feedback on a range of toys made by the company in question and various competitors.
FieldworkHub delivers
We arranged the groups in all three countries with less than one week’s notice, including recruitment of respondents, facility hire and moderation. All of the groups provided very helpful insight for the clients.
Click here to learn how FieldworkHub selects top-tier focus group moderators
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
Nicole
Research Lead
dscout, inc.
USA
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