A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products (including e-gift cards, physical gift cards, and text message gift cards) and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Germany, the UK and France. In subsequent phases of this research, we recruited another 20 gift card buyers in Germany and Mexico, 12 in Canada and ten in the UK.
Respondents were categorised into various groups depending on whether their most recent gift card was bought for themselves or someone else and how they bought the gift card. We also provided moderation, simultaneous translation and summary reports for the non English-speaking markets.
Read more on how FieldworkHub recruits excellent moderators
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
