FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
IDIs: gift-card buying, 5 countries
The client brief
A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products (including e-gift cards, physical gift cards, and text message gift cards) and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Germany, the UK and France. In subsequent phases of this research, we recruited another 20 gift card buyers in Germany and Mexico, 12 in Canada and ten in the UK.
FieldworkHub delivers
Respondents were categorised into various groups depending on whether their most recent gift card was bought for themselves or someone else and how they bought the gift card. We also provided moderation, simultaneous translation and summary reports for the non English-speaking markets.
Read more on how FieldworkHub recruits excellent moderators
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
Jesse
Strategic Design Lead
Global Innovation and Incubation Firm
UK
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