A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products (including e-gift cards, physical gift cards, and text message gift cards) and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Germany, the UK and France. In subsequent phases of this research, we recruited another 20 gift card buyers in Germany and Mexico, 12 in Canada and ten in the UK.
Respondents were categorised into various groups depending on whether their most recent gift card was bought for themselves or someone else and how they bought the gift card. We also provided moderation, simultaneous translation and summary reports for the non English-speaking markets.
Read more on how FieldworkHub recruits excellent moderators
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
