Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers around the globe. FieldworkHub was asked to recruit streaming users for focus groups in Australia, Canada, the UK, Korea, Brazil and Argentina.
Over a period of approximately two weeks in each market, we recruited 12 recent subscribers and 12 tenured subscribers ensuring each group also met a variety of other recruitment criteria. In Australia and the non English-speaking markets we also arranged for the groups to be led by a local moderator who was familiar with recent developments in the video streaming market, with simultaneous translation for the clients who were observing. The client was very pleased with the insights that they obtained and used these to help decide on the timing and content of the final messaging.
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We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
