Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers around the globe. FieldworkHub was asked to recruit streaming users for focus groups in Australia, Canada, the UK, Korea, Brazil and Argentina.
Over a period of approximately two weeks in each market, we recruited 12 recent subscribers and 12 tenured subscribers ensuring each group also met a variety of other recruitment criteria. In Australia and the non English-speaking markets we also arranged for the groups to be led by a local moderator who was familiar with recent developments in the video streaming market, with simultaneous translation for the clients who were observing. The client was very pleased with the insights that they obtained and used these to help decide on the timing and content of the final messaging.
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The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
