It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
IDIs: global social media behaviour
The client brief
A client who was supporting a popular social media platform reached out to FieldworkHub to carry out in-depth interviews with a sample of the platform’s users aged from 18 to 64 to discuss some features that were being developed to support discussions in the form of comments on posts.
The markets selected for this research were Germany, India, Indonesia, Egypt, and Brazil. Respondents needed to be active on the client’s platform at least 3 times a week using a mobile device, and the sample and the sample needed to include both Android and iOS users from different locations in the target countries.
Research Countries
Research Industry Focus
Number of Participants
82
Research Audience
Research Methodology
FieldworkHub delivers
Over the course of two months, FieldworkHub conducted three rounds of research, recruiting more than 80 respondents in total for hour-long interviews. We also provided in-country moderators and simultaneous translators for each round of research and also arranged for the discussion guides and stimulus material to be translated.
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Marissa
Researcher and Moderator
Insights Agency
USA
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