Our client was a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet. They wished to speak to consumers to discover their frustrations with buying suitable footwear.
FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.
Click here for FieldworkHub’s tips on ensuring success with online focus groups
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
