Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
Tori
Senior Director
Government/Public Affairs Agency
USA
Case study
Focus groups: new shoe brand, shopping habits
The client brief
Our client was a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet. They wished to speak to consumers to discover their frustrations with buying suitable footwear.
Research Countries
Research Industry Focus
Number of Participants
16
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.
Click here for FieldworkHub’s tips on ensuring success with online focus groups
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
Kerry
Project Manager
Insights Agency
USA
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