Our client was a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet. They wished to speak to consumers to discover their frustrations with buying suitable footwear.
FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.
Click here for FieldworkHub’s tips on ensuring success with online focus groups
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
