Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
Tori
Senior Director
Government/Public Affairs Agency
USA
Case study
Focus groups: fashion-conscious teens, 3 countries
The client brief
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores.
FieldworkHub delivers
A key requirement of the methodology was to find friendship groups, i.e. groups of teenagers who knew each other but were not members of the same family. We recruited participants in several EU markets to a very tight timeline, including groups of 12-14 year olds and 15-16 year olds in Barcelona, Milan and Paris.
FieldworkHub’s guide to recruiting members of Gen-Z for market research participation
Your company is excellent. I’m consistently impressed when we work with you. Fast, easy, good value for money, excellent participants (how you manage the diversity is a mystery to me, but it’s fantastic).
Highly recommended 👏👍Oh, and everyone turns up!
Luke
Managing Partner
Business Consultancy
UK
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