It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
Focus groups, online survey: animal welfare, UK
The client brief
We assisted a consulting firm and a well-known animal charity in the UK to understand attitudes towards animal welfare and environmental issues and how these may impact shopping and consumption of food. Our client’s research objectives called for a mixed-method approach involving both quantitative and qualitative components.
The quantitative research involved a 15-minute survey with 8000 respondents in the UK. The aim was to collect numerical data about participant’s current consumption of meat, fish, eggs and dairy products (which could be compared against previous research undertaken by the charity), and what factors they consider when shopping for these products.
Research Countries
Research Industry Focus
Number of Participants
8000
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub helped develop the questionnaire and performed quality control checks on the responses daily during fielding to ensure that high standards were maintained. Once all the data was in, we performed cluster analysis on the survey results to segment the respondents into homogeneous groups based on consumption and attitudes, which the charity could then use as an input to future marketing initiatives.
The qualitative research involved recruiting 25 consumers with varying dietary habits (omnivores, vegetarians, pescatarians etc) for five 90-minute focus groups which explored the factors that influence consumption and shopping behaviour in greater depth.
Our client was very pleased with the quality of the data that we provided and our seamless management of the research process.
More on how FieldworkHub delivers high-quality analysis and reporting to clients
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
Simone
Research Manager
USA
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