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Focus groups in the UK, Germany, France and Belgium on public policy topics

Standing female moderator talking to a diverse group of seated participants during a focus group discussion

The client brief

A leading US-based qualitative research agency wanted to organise a series of large focus groups in Europe over the course of five weeks for two divisions of a large global corporation. FieldworkHub provided end-to-end project management of the fieldwork process.


Number of profiles - 400
Research Countries - 
Research Audience - 
Consumer
Research Industry Focus - 
Technology

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 respondents to take part. We also provided moderators and interpreters, arranged for stimulus materials to be translated where necessary and for English transcripts to be provided after the sessions.

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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