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Focus groups: public policy topics, Europe

Standing female moderator talking to a diverse group of seated participants during a focus group discussion

The client brief

A leading US-based qualitative research agency wanted to organise a series of large focus groups in Europe over the course of five weeks for two divisions of a large global corporation. FieldworkHub provided end-to-end project management of the fieldwork process.


Number of profiles - 400
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 respondents to take part. We also provided moderators and interpreters, arranged for stimulus materials to be translated where necessary and for English transcripts to be provided after the sessions.

5 considerations that FieldworkHub takes to produce high-quality market research

I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.

Kyle

PartnerResearch Logistics Agency
USA

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