FieldworkHub carried out two projects with people living in Germany for our client, who was working for a leading multinational chain of hamburger fast food restaurants. In the first project, the client wanted to hear from German residents aged 18 to 49 who were price sensitive customers of fast food restaurants, and had eaten in, or bought takeaways from, any fast food restaurant in the last 6 months. In the second project, we were asked to help the client gather feedback on a new plant-based meat burger that had recently been launched in Germany.
The turnaround time for the first project was very tight but FieldworkHub still managed to recruit ten respondents to complete Zoom interviews with less than a week from the kick-off call.
In the second project, we recruited ten respondents who had recently ordered meat replica items in a quick service or fast food restaurant. The recruitment was made more complex by the fact that the client particularly wanted to hear from frequent meat eaters who were looking to reduce their meat consumption in the future. By the end of the study, the FieldworkHub team had exceeded the client’s expectations by finding eight ‘reducetarians’ to include in the sample of online IDIs.
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The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
