FieldworkHub carried out two projects with people living in Germany for our client, who was working for a leading multinational chain of hamburger fast food restaurants. In the first project, the client wanted to hear from German residents aged 18 to 49 who were price sensitive customers of fast food restaurants, and had eaten in, or bought takeaways from, any fast food restaurant in the last 6 months. In the second project, we were asked to help the client gather feedback on a new plant-based meat burger that had recently been launched in Germany.
The turnaround time for the first project was very tight but FieldworkHub still managed to recruit ten respondents to complete Zoom interviews with less than a week from the kick-off call.
In the second project, we recruited ten respondents who had recently ordered meat replica items in a quick service or fast food restaurant. The recruitment was made more complex by the fact that the client particularly wanted to hear from frequent meat eaters who were looking to reduce their meat consumption in the future. By the end of the study, the FieldworkHub team had exceeded the client’s expectations by finding eight ‘reducetarians’ to include in the sample of online IDIs.
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Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
