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Ethnographies: shippers & logistics companies, Turkey

Parked transport trucks with trailers on grey concrete with a garage in the background

The client brief

Our client, a major energy company, wanted to find out if an innovative logistics proposition was likely to be successful in Turkey, a market that was new to them.


Number of profiles - 16
Research Countries - 
  • Turkey
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We developed a suitable screener for the client, then recruited 16 representatives in Istanbul and Ankara from companies that ship goods, and transport firms that carry goods in Turkey, for in-depth interviews. We also supplied local management services to ensure that the interviews could be completed in a three-day period immediately before a major national holiday could interfere with our research schedule.

Read more on FieldworkHub's efficient and high-quality recruitment strategy

Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.

Kirsten

Senior Account DirectorMarketing Agency
UK

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