Ethnographies: shippers & logistics companies, Turkey

A major energy company wanted to find out if an innovative logistics proposition was likely to be successful in Turkey.

We developed a suitable screener for the client and then recruited 16 representatives in Istanbul and Ankara from companies that ship goods and transport firms that carry goods in Turkey for in-depth interviews and supplied local management services to ensure that the interviews could be completed in a three-day period immediately before a major national holiday.

Read more on FieldworkHub's efficient and high-quality recruitment strategy