The client was a manufacturer of speed pedelecs (electric bicycles with extra powerful motors which allows them to reach higher top speeds). They wanted to hold focus groups in Belgium and Switzerland with people who had bought a speed pedelec in the last 3 years to understand more about how they use them and what features are important. They also wanted to get feedback on some concepts for new models that they were developing.
This was a challenging receuit because speed pedelecs are relatively new products and many electric bike owners are unsure if the model they own is a speed pedelec or a conventional (standard speed) model. After testing various methods of finding owners and sounding out their willingness to participate in face-to-face focus groups versus online groups, we eventually recruited 13 owners in Brussels and Antwerp and 17 owners in Zurich for a combination of face-to-face and online mini groups. We also managed viewing facility bookings in Brussels and Zurich and arranged moderation and simultaneus translation so the client could observe the groups. The client was pleased with the results and later commissioned two rounds of follow-on research with related audiences.
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
