Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
IDIs: self-contained holiday home owners, UK
The client brief
Our client wanted to conduct telephone interviews lasting 15-30 minutes with UK-based self-contained holiday home owners who had advertised them for rent on various online platforms such as Airbnb, Sykes Cottages and Cottage Stay UK. The aim of the research was to understand preferences and dissatisfaction with existing platforms, and gain a general insight into the holiday home rental industry.
FieldworkHub delivers
We initially began by recruiting from our panel, and then turned to a free find approach when the criteria for interviewees changed during the course of the research. We successfully recruited 17 respondents in this niche market and our research was an input to a decision by two leading brands to buy out a major holiday home rental platform.
Click to read more on FieldworkHub’s highly effective recruitment strategies
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
James
Managing Director
Silk Road Marketing
UK
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