Our client wanted to conduct telephone interviews lasting 15-30 minutes with UK-based self-contained holiday home owners who had advertised them for rent on various online platforms such as Airbnb, Sykes Cottages and Cottage Stay UK. The aim of the research was to understand preferences and dissatisfaction with existing platforms, and gain a general insight into the holiday home rental industry.
We initially began by recruiting from our panel, and then turned to a free find approach when the criteria for interviewees changed during the course of the research. We successfully recruited 17 respondents in this niche market and our research was an input to a decision by two leading brands to buy out a major holiday home rental platform.
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FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
