Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
IDIs: 5 types of healthcare practitioners, USA
The client brief
Our client reached out to FieldworkHub with the request of wanting to speak to five categories of healthcare practitioner in the USA: physicians, specialist gastroenterologists, pharmacists, nurses and hospitalists. The topic was Clostridium difficile (C. diff), a type of bacteria that can cause severe diarrhoea and colitis, an inflammation of the colon. The objectives of this research study include understanding more about the treatment journey, the barriers to launching new treatments in the US market, the key trigger points on communication about treatments, and hospitalisation, and the impact of care.
Research Countries
Research Industry Focus
Number of Participants
36
Research Audience
Research Methodology
FieldworkHub delivers
Respondents were asked to take part in 60-minute online IDIs via Zoom. FieldworkHub successfully recruited 36 healthcare practitioners for the interviews within a tight timeline and during an extremely busy period for healthcare staff, due to ongoing the Covid pandemic.
- More on FieldworkHub’s high-quality recruitment strategy
- More on market research amidst the Covid pandemic
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
Justin
Design Researcher
Global Design Agency
Germany
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