Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
IDIs: pharmacy claims portal capabilities, USA
The client brief
We were asked to recruit B2B respondents in the USA who are directly responsible for operating a company health insurance and pharmacy plan. The client wanted to talk to understand how they use their provider’s online portal to manage the pharmacy benefits that their company offers to its employees.
Research Countries
Research Industry Focus
Number of Participants
27
Research Audience
Research Methodology
FieldworkHub delivers
Respondents needed to fall into one of two categories: either employees who are actively managing and administering their company’s current medical and pharmacy benefits via an online portal, or advisors/consultants/brokers who access an online portal so that they can assist their corporate clients in managing the benefits that they offer to employees. Both types of respondent needed to be very familiar with the way in which their preferred portal is used to manage the pharmacy benefits. In addition the client wanted the sample to cover a mix of small, mid-sized and large sized companies.
We helped the client to improve their screener survey by including additional questions to ensure that we were targeting the right audience for this study. With these additional questions in place, we successfully delivered 18 interviews with employees and nine interviews with advisors across the three different segments of firm size, thereby satisfying our client’s needs.
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
Elizabeth Brooks
Brand Manager
InsureandGo
UK
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
