Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Consumer market research
Consumer market research involves gathering and analysing data on consumers of products or services. The type of data gathered helps businesses to understand their customer’s needs, preferences and behaviours, ultimately leading to better product development and more effective marketing campaigns.