Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Zero-party data
Data that consumers voluntarily provide to brands, such as survey responses, preference settings, and direct feedback. This contrasts with first-party data (collected through customer interactions) and third-party data (obtained from external sources).