Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Technology research
Technology market research revolves around new and emerging technologies. It can involve interviewing consumers on their perceptions of new technology, user testing new apps or services, all the way up to interviewing policy makers who influence change in the way technology is utilised in society. FieldworkHub specialise in technology research, and have conducted sessions on topics such as virtual reality headsets, mobile apps, online advertising, social media, and public policy topics.