Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Behavioural economics
A field that explores how psychological, social, and cognitive factors influence economic decision-making. It is widely used in market research to understand why consumers make purchasing decisions that differ from those predicted by the traditional assumption that individuals individuals act in a way that is purely rational and motivated by self-interest.